9th, 14th, 16th, 21st DECEMBER 2020DEEP SEAS - FAR SEAS THEMATIC WORKSHOP 1
ALCOHOL ADVERTISING AND SPONSORSHIP IN TRADITIONAL AND DIGITAL MEDIA - REGULATING TO REDUCE HARM
DECEMBER
2020
9th, 14th, 16th, 21st
DEEP SEAS - FAR SEAS THEMATIC WORKSHOP 1
ALCOHOL ADVERTISING AND SPONSORSHIP IN TRADITIONAL AND DIGITAL MEDIA - REGULATING TO REDUCE HARM
DEEP SEAS/FAR SEAS Online Workshop #1
Alcohol Advertising and Sponsorship in Traditional and Digital Media
Co-hosted by the Czech Government Offices and Charles University, Prague
SCOPE AND PURPOSE
The online series of 4 workshop sessions, with the overall theme of effective regulation of alcohol marketing to reduce alcohol-related harm, will take place within the frame of the prevention strand of the EU beating cancer plan over four afternoons in December 2020. Up to 50 active participants, national policy representatives, scientific experts, and European Commission professionals working on related initiatives, will participate in each session. It is hoped that many participants will attend all 4 sessions and participate in ‘plenary’ and small-group sessions, to maximise capacity building and knowledge/perspective exchange across different countries and sectors.
The idea is to facilitate clear communication and exchange of perspectives and priorities and to establish sustainable connections, between member states and with eth Commission, which can endure after the events to enhance and promote health in all policy initiatives. Outputs will include peer-reviewed scientific background documents, revised through discussions in the online events; a set of short videos introducing the evidence and on-going European initiatives and experiences; a workshop report, including recommendations for policy at the national and European levels, coming out of discussions in the sessions.
AGENDA
Session 1 – Wednesday 9th December
Regulating traditional media – TV, print & sponsorship
| 14:00 | Start of the session, welcome and Introduction: Toni Gual (chair) / EC & Czech hosts
|
| 14:20 | Evidence update - Key messages from science on regulation of alcohol advertising in traditional media – Wim van Dalen (EUCAM) & Gerard Hastings (Stirling, UK) |
| 14:40 | Country/EU multi-stakeholder experiences – France, Estonia, FYFA Project (EU) |
| 15:10 | Summary by sub-topic expert + Breakout discussions – How can MS be supported to ban alcohol advertising to protect young people, given that self-regulation has been found ineffective? (3 top priorities) |
| 15:45 | Feedback to whole group + Wrap up by hosts and session-topic experts |
| 16:30 | Close of Session 1 |
Session 2 – Monday 14th December
Warning messages and consumer information to counter harm
| 14:00 | Start of the session, welcome back and Introduction: Toni Gual (chair) / EC & Czech hosts
|
| 14:20 | Evidence update - Sub-topic 2: Mandating health information and warning messages – Eva Jané-Llopis (ESADE, ES) & Mariann Skar / Sandra Tricas-Sauras (Eurocare) |
| 14:40 | Country/European multi-stakeholder experiences – Ireland, Czech Republic, Slovenia |
| 15:10 | Summary by sub-topic expert + Breakout discussions – How can we gather support for accurate and effective warning messages across different governmental sectors? How can messages be tailored to MS? |
| 15:45 | Feedback to whole group + Wrap up by hosts and session-topic experts |
| 16:30 | Close of Session 2 |
Session 3 – Wednesday 16th December
Tackling online media promotion of alcohol
| 14:00 | Start of the session, welcome back and Introduction: Toni Gual (chair) / EC & Czech hosts
|
| 14:20 | Evidence update - Sub-topic 2: Impact and regulation of online marketing – Nathan Critchlow (Stirling, UK) & Hanneke Hendriks (University of Amsterdam, NL) |
| 14:40 | Country/European multi-stakeholder experiences – Finland, Lithuania, Czech Republic |
| 15:10 | Summary by sub-topic expert + Breakout discussions – Which are the key policy tools needed to overcome challenges in regulating online alcohol marketing? How can member states support each other in this? |
| 15:45 | Feedback to whole group + Wrap up by hosts and session-topic experts |
| 16:30 | Close of Session 3 |
Session 4 – Mon 21st December
Regulating low-strength alcohol product marketing – closing loopholes
| 14:00 | Start of the session, welcome back and Introduction: Toni Gual (chair) / EC
|
| 14:20 | Evidence update - Sub-topic 4: Science to support policy on low-strength and non-alcoholic product marketing – Peter Anderson (Maastricht, NL) & Carmen Voogt (Trimbos, NL) |
| 14:40 | Country/European multi-stakeholder experiences – Norway, Belgium, EPHA (EU) |
| 15:00 | Break |
| 15:10 | Summary by sub-topic expert + Breakout discussions – How can we promote the switch to low- and noalcohol alternatives, whilst strengthening regulation of alcohol marketing? – 5 Key points for coherent policy |
| 15:45 | Feedback to whole group + Wrap up by hosts and session-topic experts |
| 16:30 | Close of Session 4 |
ACKNOWLEDGMENTS AND DISCLAIMER
This workshop is produced under the DEEP SEAS and FAR SEAS service contracts (Developing and Extending Evidence and Practice from the Standard European Alcohol Survey - www.deep-seas.eu, Contract No. 20177113/ Fetal Alcohol Reduction and EU Knowledge Exchange after SEAS – www.far-seas.eu, Contract No. 20187106) with the Consumers, Health, Agriculture and Food Executive Agency (Chafea) acting under the mandate from the European Commission (DG SANTE).
The information and views presented in the sessions are those of the speakers and do not necessarily reflect the official opinion of the Commission/Chafea.
The Commission/Chafea do not guarantee the accuracy of the data presented in the workshop. Neither the Commission/Chafea nor any person acting on the Commission’s/Chafea’s behalf may be held responsible for the use which may be made of the information contained therein.
