9th, 14th, 16th, 21st DECEMBER 2020DEEP SEAS - FAR SEAS THEMATIC WORKSHOP 1
ALCOHOL ADVERTISING AND SPONSORSHIP IN TRADITIONAL AND DIGITAL MEDIA - REGULATING TO REDUCE HARM

DECEMBER
2020

9th, 14th, 16th, 21st

DEEP SEAS - FAR SEAS THEMATIC WORKSHOP 1

ALCOHOL ADVERTISING AND SPONSORSHIP IN TRADITIONAL AND DIGITAL MEDIA - REGULATING TO REDUCE HARM

DEEP SEAS/FAR SEAS Online Workshop #1
Alcohol Advertising and Sponsorship in Traditional and Digital Media
Co-hosted by the Czech Government Offices and Charles University, Prague


This will be available 1 week before the sessions

The objective of the workshop is to facilitate clear communication and exchange of perspectives and priorities and to establish sustainable connections which can endure after the events to enhance and promote health in all policy initiatives. To support this, the aim of this background briefing document is to give participants a grounding in the topic which enables them to join in discussions and address the most relevant overlapping cross-sectoral concerns. The scientific findings and evidence summarised in this document have been synthesised from two rigorous literature review processes , undertaken by a high-level topic expert in this field (Ir. Wim van Dalen) and peer-reviewed by independent expert reviewers. The policy examples used to illustrate the messages and recommendations have been identified through a grey literature search by the topic expert and through a multi-stakeholder mapping process, the DEEP SEAS Mapping Exercise, which is carried out through an online questionnaire disseminated through a targeted strategy to relevant policy actors and other policy stakeholders.

Video presentations:
Click on the links below to see the video presentations by speakers in the previous sessions:

Session 1 – Wednesday 9th December
Regulating traditional media – TV, print & sponsorship

Introduction - Welcome and setting the scene:
  • Alena Šteflová (Czech Ministry of Health) - Welcome by the Deputy Health Minister of the Czech Republic video
  • John F Ryan (DG SANTE, EC) - Frame of EU Beating Cancer Plan (DG SANTE) video
  • Sofia Karttunen (DG CONNECT, EC) - Audio-Visual Media Services Directive (AVMSD) video
  • Ana Sarasa-Renedo (Joint Research Centre, EC) - JRC Toolkit on Marketing Codes of Conduct video
Evidence update - Key messages from science on regulation of alcohol advertising in traditional media:
  • Wim van Dalen (EUCAM) - Key messages from science on regulation of alcohol advertising in traditional media video
  • Gerard Hastings (Stirling, UK) - Lessons from tobacco video
Stakeholder perspective - Country/EU multi-stakeholder experiences:
  • Karine Gallopel-Morvan (EHESP, France) - Loi Evin control and the changing marketing scene video
  • Triinu Täht (Ministry of Social Affairs, Estonia) - Advertising regulations for alcohol in Estonia video
  • Emanuele Scafato (Istituto Superiore di Sanità, Rome, Italy) - Findings from the European FYFA Project video


Session 2 – Monday 14th December
Warning messages and consumer information to counter harm

Introduction - Welcome and setting the scene:
  • Jarmila Vedralová (Office of the Government, Czech Republic) - Welcome by the Director of the Drug Policy Department of the Office of the Government of the Czech Republic video
  • John F. Ryan (DG SANTE, EC) - Raising awareness of cancer (Europe’s Beating Cancer Plan – DG SANTE) video
  • Sofia Karttunen (DG CONNECT, EC) - Warning messages in the AVMSD (DG CONNECT) video
  • Ana Sarasa-Renedo (Joint Research Centre, EC) - JRC Toolkit on Marketing Codes of Conduct video
Evidence update - Key messages from science on regulation of alcohol advertising in traditional media:
  • Eva Jané-Llopis (ESADE) - Textual and pictorial warnings / adverts video
  • Mariann Skar & Sandra Tricas-Sauras (Eurocare) – Policy options for alcohol warning messages in adverts  video
Stakeholder perspective - Country/EU multi-stakeholder experiences:
  • Eunan McKinney (Alcohol Action Ireland, Ireland) - New regulations and health information in adverts video
  • Miroslav Bártak (Charles University, Czech Republic) - Protecting public health through SAFER video
  • Sandra Rados-Krnel (National Institute of Public Health, Slovenia) - “VešKajPiješ?” mobile app and health messages video


Session 3 – Wednesday 16th December
Tackling online media promotion of alcohol

Introduction - Welcome and setting the scene:
  • John F. Ryan (DG SANTE, EC) – The frame of the EU Beating Cancer Plan video
  • Sofia Karttunen (DG CONNECT, EC) - Online aspects of the revised AVMSD video
  • Ana Sarasa-Renedo (Joint Research Centre, EC) – The JRC Marketing Codes of Conduct Toolkit video
  • Michal Miovský (Charles University, Czech Republic) - A note from the workshop co-host institution: Linking research and policy on alcohol advertising video
Evidence update -  Impact and regulation of online marketing
  • Nathan Critchlow (Stirling University, United Kingdom) - Key scientific findings to support policy action on online alcohol marketing video
  • Hanneke Hendriks (University of Amsterdam, The Netherlands) - The impact and regulation of alcohol in social media and online networking sites  video
Stakeholder perspective - Country/EU multi-stakeholder experiences:
  • Emmi Kauppila (University of Helsinki, Finland) - Regulation of alcohol advertising in online and social media in Finland video
  • Nijole Gostautaite Midttun (Tobacco and Alcohol Control Coalition (NTAKK), Lithuania) - How does the Lithuanian online ban work? video
  • Denisa Hejlová (Charles University, Czech Republic) - Towards ethical online and social media regulation in the Czech Republic video


Session 4 – Mon 21st December
Regulating low-strength alcohol product marketing – closing loopholes

Introduction - Welcome and setting the scene:
  • Jürgen Rehm (TU Dresden, Germany and CAMH, Canada) - Latest research on alcohol as a carcinogen and alcohol-attributable cancer video
  • Sofia Karttunen (DG CONNECT, EC) - Points on low- and zero-alcohol marketing from the European Commission’s AVMSD video
  • Ana Sarasa-Renedo (Joint Research Centre, EC) – The JRC Toolkit on Marketing Codes of Conduct on low-and zero- alcohol video
Evidence update -  Science to support policy on low-strength and non-alcoholic product marketing:
  • Peter Anderson (Maastricht University, The Netherlands) - Science to support policy to encourage switching to lower-strength and non-alcoholic products video
  • Carmen Voogt (Trimbos, The Netherlands) - Risks of low-alcohol marketing and how to protect young people from gateway products video
Stakeholder perspective - Country/EU multi-stakeholder experiences:
  • Cecilie Widnes (IOGT, Norway) - Norwegian approaches to regulating advertising of alcohol, low-alcohol and non-alcohol products video
  • Nikolai Pushkarev (European Public Health Alliance - EPHA) - Insight from EPHA on protecting young people from unhealthy influence video


Click here to see the conflict of interest statements of the video presenters in this workshop.